Heartly vs Wheelio

01 · About Wheelio

What is Wheelio?

Wheelio is a gamification popup app for Shopify. The core product is the spin-the-wheel email capture overlay — visitors enter their email and spin for a random discount. The result triggers a one-time discount code. Wheelio's flash-sale-adjacent features are countdown timers inside the spin-wheel popup and email gating on discount delivery.

Heartly runs flash sales as structured campaigns — dedicated landing page, real countdown, live inventory sync, public marketplace listing, AI recommendation engine. Wheelio runs gamified email capture as a popup overlay on top of the merchant's existing store. Different product categories. Merchants who want a serious sale platform pick Heartly. Merchants who want a spin-wheel email capture pick Wheelio.

02 · Side by side

Feature comparison.

03

Sale platform vs popup gamification

Wheelio's product is the spin wheel. The merchant gets an email address and the visitor gets a random discount code. The merchant's actual sale page is the same Shopify product page it always was. Heartly's product is the sale itself — a dedicated URL with countdown, live inventory, branded landing page, and a public marketplace listing. The mechanics differ. Merchants who want to capture emails through a game pick Wheelio. Merchants who want a structured sale campaign pick Heartly.

04

Discoverability beyond the popup

Wheelio fires when a visitor is already on the merchant's store. The discount is invisible to anyone who never lands on the store. Heartly publishes every live sale to deals.heartly.io and the Heartly mobile apps — shoppers discover the sale from outside the merchant's site, including through AI shopping assistants like ChatGPT and Perplexity. Heartly extends the audience; Wheelio optimizes existing audience.

05

AI Autopilot vs manual popup setup

Heartly Pro recommends the next flash sale based on inventory and sales-history signals, and Autopilot schedules it during the peak conversion hour for the shop's timezone. Wheelio asks the merchant to configure the spin wheel rules, the discount tiers, the trigger conditions, and the visibility settings. Both approaches work for different operating modes — Heartly for merchants running flash sales as a core channel, Wheelio for merchants running gamified email capture as a conversion tactic.

06

WooCommerce support and mobile reach

Wheelio is Shopify-only. WooCommerce merchants cannot use it. Heartly is production-ready on both Shopify and WooCommerce with full feature parity. On top, the Heartly iOS and Android apps push notify shoppers the moment a deal launches — a direct mobile channel that no popup tool can match.

07 · Pricing

Pricing.

Wheelio pricing starts around $14.92 per month for the basic tier and increases with feature add-ons. Heartly is €29 to €99 per month flat. The two are not directly comparable on price because they solve different problems — Wheelio's price buys gamified email capture; Heartly's price buys a flash sale platform with AI autopilot and marketplace publication.

Other comparisons.

Last updated April 2026 · Wheelio website ↗