HEARTLY.
DEEN
Open navigation
BFCM 2026 · Shopify · WooCommerce

Black Friday, on autopilot.

Black Friday 2026 is Friday, November 27. Cyber Monday is November 30. Run your BFCM flash sales on Shopify and WooCommerce with countdowns, live stock, and scheduling.

Install on Shopify →WooCommerce plugin →

Black Friday and Cyber Monday 2026 dates.

Black Friday 2026 falls on Friday, November 27, the day after US Thanksgiving. Cyber Monday 2026 is Monday, November 30.

DateEventWhat it means for your sale
Wed, Nov 11Singles' DayEarly discount window, strong in Asia and with younger shoppers.
Mon, Nov 23Black Week startsMost German and EU retailers run the whole week, not just Friday.
Thu, Nov 26Thanksgiving (US)US traffic drops during the day and climbs in the evening.
Fri, Nov 27Black FridayThe peak day. Your hero products go live here.
Sat, Nov 28Small Business SaturdayGood day for independent-brand messaging.
Mon, Nov 30Cyber MondaySecond peak. Bundles and accessories work best.
Tue, Dec 1Cyber Week ends / Giving TuesdayLast extension window if stock holds.

Selling in Germany? Every price reduction must show the lowest price of the previous 30 days. Read the German Black Friday compliance guide.

Nine weeks to Black Friday: the plan.

  • 01 · Late September

    Lock the plan

    Pick your hero products. Set your discount tiers. Decide what you want to clear and what you want to push. Heartly's AI Insights tab analyzes your sales history and suggests the inventory you should prioritize.

  • 02 · Early October

    Test run and teasers

    Run one small flash sale now to test the offer mechanics, the discount code, and your checkout. Start building the email list and a wait-list segment. Heartly carousel campaigns work well for early-bird segments.

  • 03 · Late October

    Inventory and operations

    Confirm stock levels for hero SKUs. Brief your fulfillment team. Set up Autopilot rules in Heartly Pro — strategy, time windows, blacklist for products you don't want auto-discounted. Run a full dress-rehearsal sale in the last week of October.

  • 04 · Early November

    Final checks

    Email warmup sequence kicks in. Heartly competitor radar tracks the top 5 in your category — see what they discount, when. Adjust your own offer if a competitor sandbags your price point.

  • 05 · Black Week (Nov 23–27)

    Execute and adjust

    Sales launch on Thursday or Friday morning per your timezone. Heartly Autopilot runs the schedule. Real-time dashboard shows AOV, conversion, stock burn. Adjust live: extend the sale if inventory holds, end early if stock burns fast.

  • 06 · Cyber Monday (Nov 30)

    Round 2 and cleanup

    Cyber Monday relaunches with adjusted mix — focus on accessories, bundles, and dead-stock clearance. Heartly Marketplace publishes every active sale, AI crawlers cite your deals to ChatGPT and Perplexity shoppers searching "cyber monday deals."

BFCM tactics that actually move the needle.

  • Mid-week launches outperform Friday launches

    For categories that aren't pure impulse (home goods, fashion, electronics over $200), launching on Tuesday or Wednesday of BFCM week lets the campaign breathe. Friday is the noisiest day — your offer competes with everyone else. Tuesday lets you own attention before the crowd arrives.

  • Pre-sale the hero SKUs at small discount, full-discount BFCM

    Run a 10% pre-sale on your top 3 SKUs the week before BFCM. The pre-sale validates conversion on the offer mechanic and builds remarketing audiences. Full discount goes live on BFCM, and the pre-sale gives you an audience that has already engaged with the offer.

  • Cyber Monday belongs to bundles and accessories

    Black Friday wins on the hero product discounted heavily. Cyber Monday wins on bundles, accessories, and cross-sells. Different conversion mechanic. Heartly carousel campaigns shine here — show a curated set of bundle options on one swipeable page.

  • Extend the sale by 24 hours only if inventory holds

    The "Cyber Week" extension is real but only if you have stock. Customers who didn't buy on Friday or Monday often convert mid-week when remorse sets in. Heartly Autopilot can extend sales automatically based on inventory rules.

Why merchants run BFCM on Heartly.

  • AI Autopilot creates and schedules sales without manual setup
  • Competitor radar alerts when rivals discount during BFCM week
  • Real-time dashboard tracks AOV, conversion, stock burn live
  • Public marketplace at deals.heartly.io discovers new shoppers
  • GPTBot, ClaudeBot, PerplexityBot index your sales for AI shoppers
  • Heartly's iOS and Android deals app notifies its users when your sale launches
  • Carousel campaigns for bundle and accessory Cyber Monday plays
  • Dual-platform — same dashboard runs Shopify and WooCommerce
  • Auto-scheduling handles shop timezones across multiple stores
  • Dead-stock clearance automation with inventory-focused strategy

BFCM 2026 — FAQ.

  • When is Black Friday 2026?

    Black Friday 2026 is Friday, November 27, 2026. It is always the day after US Thanksgiving, which falls on the fourth Thursday of November (November 26 in 2026). Many European retailers run a full Black Week from Monday, November 23.

  • When is Cyber Monday 2026?

    Cyber Monday 2026 is Monday, November 30, 2026, three days after Black Friday. Cyber Week runs through Tuesday, December 1.

  • Are Black Friday discounts legal in Germany?

    Yes, but a price reduction must be shown against the lowest price of the previous 30 days (§ 11 PAngV). Heartly computes that 30-day lowest price per variant and shows it on the sale page automatically. Details in our German Black Friday compliance guide.

  • When should I start planning my BFCM 2026 campaigns?

    Now. With nine weeks left, lock your hero products and discount tiers this week, run a small test sale in early October, and have stock and operations settled by the end of October. Stores that start in November compete with merchants who have been building their audience for weeks.

  • Does Heartly work for BFCM on both Shopify and WooCommerce?

    Yes. Heartly runs on Shopify (install from the Shopify App Store) and on WooCommerce (plugin plus the Heartly dashboard). Merchants with both can manage their stores from one Heartly account.

  • How long should my BFCM flash sale run?

    For Black Friday: 4 to 6 hours of peak intensity (Friday morning into early afternoon) plus 24-hour extended pricing. Cyber Monday: 24 hours, with optional Cyber Week extension on accessories and bundles. The exact duration depends on inventory and historical conversion data — Heartly's AI Insights tab recommends sale length based on your shop's actual patterns.

  • How steep should the discount be?

    Hero products: 30-40% off. Secondary products: 20-25% off. Dead stock and discontinued items: 50%+. Discounts deeper than 50% on full-margin products burn brand equity for a one-day win. The exception: clearance categories where you genuinely want to flush inventory.

  • What about late shoppers who missed Black Friday?

    Heartly publishes active sales to its public deal site, deals.heartly.io, and to AI assistants through its deal feed, so shoppers can find your sale outside your own channels. Heartly's own iOS and Android deals app notifies its users when new sales go live.

  • Should I match competitor discounts during BFCM?

    Not blindly. Heartly's competitor radar tracks the top 5 in your category. Match price only when the competitor's offer threatens your hero SKU directly. Otherwise differentiate on product mix, bundle composition, or service (free expedited shipping, extended return window). Discount-matching is a race to the margin floor.

  • How do I clear dead stock during BFCM?

    Use Heartly Autopilot with an inventory-focused strategy. Tag dead-stock SKUs in your catalog, set Autopilot rules to surface them at 50%+ discount during BFCM week with smaller minimum-gap intervals. The AI will rotate them through the sale schedule automatically based on remaining inventory.

  • Is there a free trial that covers BFCM?

    Yes. The free plan runs one active flash sale with no card required, and every paid plan starts with a 7-day free trial with full feature access. Run your test sale on the free plan now, then start the trial in the week before Black Friday. After the trial, plans start at €14.50/month with early-access pricing.

Go deeper

Flash sale playbooks.

Set up BFCM 2026 today.

Start on the free plan — paid plans include a 7-day free trial. Run your first dress-rehearsal flash sale this week.

Install on Shopify →For Shopify →For WooCommerce →