I built it for my wife.
Now 120+ merchants run their stores on it.
The short version
Ten years at consultancies, then a weekend tool that worked.
Background in cybersecurity. Spent a decade at Accenture and Wavestone building enterprise software for large corporations. Complex systems, long timelines, big budgets.
Then my wife started a Shopify store. The existing flash-sale apps were either €299 a month or unusable. So I built her a weekend tool. Conversions went up, customers loved the urgency, inventory moved.
That weekend tool is Heartly.
Mission · 2026
Simple tools beat bloated ones. Always.
01
No fake scarcity. No dark patterns. The countdown is the real countdown — when it hits zero, the sale ends.
02
No 47-tab dashboard. One screen. One decision. Ship the sale, or don't.
03
No €299/month enterprise tier. €29 starts you on Basic. Every plan gets the same software, just more features.
2024
Founded
Leipzig, Germany
UG
Entity
Heartly Apps UG (haftungsbeschränkt)
120+
Merchants
Shopify & WooCommerce
99.97%
Uptime
90-day rolling