I built Heartly to help my wife grow her store. Now it helps merchants worldwide.

My background is in cybersecurity. I spent years at Accenture and Wavestone building enterprise software for large corporations. Complex systems, long timelines, big budgets.

Then my wife started an online store. Suddenly I saw a completely different world — one where small merchants struggled with tools that were either too expensive, too complicated, or simply not built for them.

She wanted to run flash sales to boost engagement and clear inventory. The existing solutions were frustrating: clunky interfaces, features she did not need, and pricing that did not make sense for a small shop.

So I built something for her. A simple tool to create time-limited offers with countdown timers and dynamic pricing. It worked. Her conversions went up, customers loved the urgency, and inventory moved faster.

That weekend project became Heartly — a platform designed from the ground up for small and medium merchants who want powerful flash sale tools without the enterprise complexity.