I built it for my wife.
Built around PAngV § 11 from day one — the strictest pricing rule in DACH.
The short version
Ten years at consultancies, then a weekend tool that worked.
Background in cybersecurity. Spent a decade at Accenture and Wavestone building enterprise software for large corporations. Complex systems, long timelines, big budgets.
Then my wife started a Shopify store. The existing flash-sale apps were either €299 a month or unusable. So I built her a weekend tool. Conversions went up, customers loved the urgency, inventory moved.
That weekend tool is Heartly.
Mission · 2026
Simple tools beat bloated ones. Always.
01
No fake scarcity. No dark patterns. The countdown is the real countdown — when it hits zero, the sale ends.
02
No 47-tab dashboard. One screen. One decision. Ship the sale, or don't.
03
No €299/month enterprise tier. €29 starts you on Basic. Every plan gets the same software, just more features.
2024
Founded
Leipzig, Germany
UG
Entity
Heartly Apps UG (haftungsbeschränkt)
PAngV §11
Compliance
Baked into every drop
99.97%
Uptime
90-day rolling