Comparison · Last updated April 2026

Heartly vs Urgency+ | All-in-one FOMO App

Urgency+ wins on breadth of urgency widgets in one app. Heartly wins when the sale itself needs a destination, and for merchants on WooCommerce or selling into Germany.

01 · About Urgency+ | All-in-one FOMO App

What is Urgency+ | All-in-one FOMO App?

Urgency+, from Amai, bundles urgency tools into one Shopify app: countdown timers, stock counters, social-proof order alerts, email capture, and a spin-the-wheel popup. It rated 4.2 across 145 reviews in August 2026, and is priced by Shopify plan rather than by usage, from $12.95 per month.

Urgency+ is a widget suite for the storefront. Heartly is where a sale lives. The overlap is the countdown and the stock counter; the divergence is that Heartly's sit on a page built for one offer, published to a public marketplace, and priced under German law. Merchants who want many urgency devices on their existing pages are better served by Urgency+. Merchants who want a sale they can link to are not.

02 · Side by side

Feature comparison.

Feature	Heartly	Urgency+ \| All-in-one FOMO App
Countdown timer	On the sale page	On existing pages
Dedicated sale page with its own URL	Yes	No
Stock counter	Live inventory	Yes
Spin-the-wheel popup	No	Yes
Social-proof order alerts	No	Yes
Public Deal Marketplace (deals.heartly.io)	Yes	No
PAngV § 11 30-day lowest price	Yes	No
WooCommerce support	Yes	No
Free plan	1 active campaign	No

Ten widgets vs one destination

Urgency+ answers "how do I make my storefront feel urgent" with ten tools. Heartly answers "where does my sale live" with one page. Both are legitimate; they are not substitutes. A merchant already sending traffic to product pages gets more from ten widgets there. A merchant announcing a drop on Instagram needs a link that opens onto the offer and nothing else.

Pricing by plan vs pricing by use

Urgency+ prices by Shopify tier: $12.95 on Basic up to $26.95 on Plus, with all features on every tier and no free plan (listed August 2026). Heartly starts free with one active campaign and no card, then €29 to €99 per month. A merchant testing whether flash sales work at all can do that on Heartly without a payment method.

Selling into Germany

§ 11 PAngV requires every advertised discount to show the lowest price of the previous 30 days. Heartly computes it from price history and prints it on the sale page. Urgency+ displays urgency around a price it does not set and cannot compute the reference for. For merchants shipping to Germany, Austria, or Switzerland, that is compliance work that has to happen somewhere.

06 · Pricing

Pricing.

Urgency+ runs $12.95 to $26.95 per month depending on Shopify plan, with every feature on every tier and a 14-day trial (listed August 2026). Heartly is free for one active campaign, then €29 to €99 per month. Urgency+ is the better value for a merchant who will use most of its ten widgets. Heartly is the better fit for one that needs the sale to have an address.

See Heartly pricing→

Last thing

Run your first flash sale on Heartly.

7-day free trial on every plan. Install in under 2 minutes on Shopify or WooCommerce.

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